According to Statista, the size of affiliate marketing reached 8.2 billion in 2022 from a record of 5.4 billion in 2017 in the USA. Again, Kinsta says that the global market of affiliate marketing is worth around 17 billion dollars in 2022.
Another research from the Influencing marketing hub tells that 80% of companies run an affiliate marketing program. And the market is still growing as most people tend to read reviews before buying any product these days. So, it’s high time to dive into this business. But the big question is, “How to choose niche for affiliate website?”
What will You Get From This Guide to Niche Affiliate Marketing?
We have been in the writing and SEO industry for more than five years. We have worked for many affiliate programs and established our own affiliate websites. Even with our vast experience, it was not easy for us to choose a niche because there are many options, and you can not blindly pick a product and start promoting it.
Many experts say that you do affiliate marketing for a product you have a passion for. We agree with that also. But don’t take those words too seriously.
Because the product you are passionate about may not attract many people. In that case, you will not get profit for your effort. At the end of the day, you are doing niche affiliate marketing for money, right?
So, you have to bridge between your “passion” and “what people are looking for.” That’s exactly what this guide will try to do. Here we will discuss niches for affiliate marketing, establish a niche site project, and do niche research for affiliate marketing. Grab a cup of coffee and stay with us because this article can take you to your destination of earning money sitting at your home.
What is a Niche in Affiliate Marketing?
Affiliate marketing is a business model where an individual or company pays an affiliate commission to promote a product or service. When someone clicks on the affiliate’s link and purchases the product or service, the affiliate earns a commission.
Niche affiliate marketing is a way to make money by promoting other people’s products. The main idea behind this type of affiliate marketing is that you promote products that your target audience is interested in.
This is a very effective way to make money because you are able to attract the kind of customers who have a specific interest in the products that you are promoting. When you have a niche, you can often find many people looking for the products you are promoting.
If you can find a niche with a lot of people looking for products like the ones you are promoting, you will have a lot of success with this type of affiliate marketing.
There are many different niches in affiliate marketing, and the best way to find a niche is to think about what you are passionate about, what you know a lot about, and what is profitable. Once you have identified a niche, you need to do some research to see what products or services are available in that niche.
Once you have found a few products or services that fit your niche, you need to decide which ones to promote. You can promote all of the products or services you have chosen, or you can choose to promote only a few.
We should mention that a website is not the only way to do affiliate marketing. You can do that with a YouTube channel or even social media pages. But a website is the easiest and most effective way to do affiliate marketing, And you can use other channels such as YouTube or Social media to support your niche site project.
Who Can Be an Affiliate Marketer?
Literally anybody with writing, research skill, and a vision to understand the business. You don’t have to be a master of the topic for the niche you will write. But you have to understand how to write SEO articles. Moreover, you should understand what keywords are and how to do keyword research, as that will help you to do niche research for your affiliate marketing.
Understanding how to write a product review is another thing you should know to be a successful affiliate marketer.
Don’t be overwhelmed reading about all of these skills. You don’t have to be a master of everything we mentioned. Actually, nobody can do that either.
You can always hire experts to help you. For example, for content writing, you can hire a freelance writer. But to be successful in your niche affiliate project we will highly recommend hiring a content writing service.
But you should know the basics because it’s never a good idea to dive into a business without learning the basics. How will you measure the SEO person you hired is not that skilled? How will you measure the content you are publishing is not well SEO optimized or not following Google’s latest helpful content update?
That’s why you need to learn the basics. And if you have the basics, you can be a niche affiliate marketer. And when you have those, we have some important tips for you:
1. Create a strong website. Your website is the first place potential customers will see your affiliate marketing promotion. Make sure your website is professional and easy to navigate. Include a contact form and a home page that features your affiliate marketing products and services.
2. Understand online marketing. Affiliate marketing is all about promoting products and services online. As an affiliate marketer, you need to understand online marketing principles well. This includes understanding how to create effective online ads, measuring the success of your online campaigns, and creating compelling content that will draw in online shoppers.
3. Promote your products and services effectively. As an affiliate marketer, your goal is to convert online shoppers into customers. To do this, you need to promote your products and services in an effective way. This means creating online ads that are targeted and persuasive and creating content that is interesting and engaging.
4. Have the financial resources to start and maintain an affiliate marketing business. Affiliate marketing is a high-volume business. Having the financial resources to start and maintain an affiliate marketing business is important. This includes having a good marketing strategy, a website that’s optimized for search engine optimization, and a large affiliate marketing inventory.
The Benefits of Affiliate Marketing
The current market size of affiliate marketing is 15 billion, and Google trends show that it will rise in the future at a fast pace.
But why is this market growing so rapidly?
- The best part about affiliate marketing is that it is an easy way to make money. You can start affiliate marketing by promoting a product or service that you believe in. Once you have built a following, you can start earning commissions on your followers’ sales.
- There are many different affiliate marketing platforms available, so you can find the one that fits your style of marketing best. Some of the most popular affiliate marketing platforms include Google Adsense, Clickbank, and Amazon Associates.
- If you are new to the world of affiliate marketing, there are many resources available to help you get started. The best way to find these resources is to search for online forums and groups that focus on affiliate marketing. There are many ways to make money through affiliate marketing, so there is sure to be a method that fits your needs and interests.
- Affiliate marketing is a great way to make a living online. Affiliate marketing has many benefits, including the ability to make a living from your home, the freedom to work from anywhere, and the opportunity to work with a wide range of brands.
What are the Attractive Criteria for a Good Niche?
Now it’s time to make your hand dirty. Ready to start your niche affiliate project in 2022? Before diving into the project, there are certain things you need to consider. Let’s discuss the factors one by one:
Good search Volume
Google holds a 92.4% share of the total search engine industry(Source: Statista). 91% of B2C buyers and 71% of B2B buyers use google before making a purchase. So, you can understand why Google is the pivot of your niche affiliate marketing.
Since Google is the world’s most popular search engine, it’s no surprise that many people turn to it when they’re looking for information. And, as you probably know, Google loves data. This is why Google’s search volume is so important for niche affiliate marketing.
In fact, according to Moz, a blog focused on SEO, a product’s Google search volume is one of the most important factors in determining its success as an affiliate marketing channel. Why? Because it tells you how popular that product is and how much interest people have in it.
That means that if you’re promoting a product that’s not very popular, your efforts will likely be fruitless. On the other hand, if you’re promoting a popular product with low search volume, you’re likely to have a harder time earning commissions.
So, if you’re considering starting a niche affiliate marketing business, pay attention to a product’s Google search volume. It’s one of the most important factors you can consider when planning your marketing strategy.
Decent Product Collection
When it comes to affiliate marketing, one of the most important things to remember is that good competition is always important. Without good competition, it becomes difficult for affiliate marketers to find success.
This is especially true for niche affiliate marketing. When it comes to niche affiliate marketing, it’s important to have a wide variety of products to choose from. This way, marketers can find the best products to promote and earn commissions from.
But good competition is also important for other reasons. For example, good competition can help to keep prices low and make it easier for marketers to find products to promote. Also, you can offer products with different pricing ranges to satisfy people with different budgets.
So, pick a niche where multiple companies are popular with different products. Monopoly is never good for niche businesses because if there are limited options, why do people waste their time reading reviews?
Enough Available Products
The availability of enough products is another crucial point when you are working on your niche affiliate website project. A wide range of products means it is not easy for people to pick a product without expert opinions.
Let’s have a case study. If you are planning to buy a laptop what will you do? You will ask your friend who knows better about laptops, or you will read online reviews. The same thing goes for mobile phones. There are tons of phones, and every phone has different features. So, it’s tough for a normal person to pick a phone without comparing multiple phones.
So, make sure the niche you choose has enough products to choose from. It will increase the chance of people visiting your website. And remember, if your content is good, 10-20% of visitors will make a purchase from your website.
Profitable Affiliate Programs
Monetizing your niche affiliate website is another big factor when it comes to generating more revenue. Once most niche affiliate programs were Amazon-centric because Amazon used to pay a handsome commission. But the scenario changed after 2019. Now Amazon changed its policy on the commission rate.
Therefore, you should find alternate affiliate programs to monetize your website. For example, Clickback is a great place for niche affiliate marketers. Likewise, Impact is another platform where large brands offer affiliate programs.
You can also make a direct contract with individual companies. But you have to consider some factors:
- The commission rate. This is one of the most important factors to consider. Some affiliate programs offer higher commission rates than others.
- The program’s payout structure. Some affiliate programs pay out a percentage of the sales you generate, while others pay you a fixed amount per sale.
- The program’s flexibility. Some affiliate programs are more flexible than others. This means that you can change the terms of your participation at any time.
- The program’s tracking system. Some affiliate programs have great tracking systems, which allow you to keep track of your sales and commissions.
- The program’s customer service. Some affiliate programs have great customer service, while others don’t. It’s important to find an affiliate program with great customer service if you have any issues.
Passion with Profit
There are many factors to consider when deciding whether to choose a niche based on passion or profit. One important thing to remember is that even though you might find a profitable niche, if you don’t like what you do, it will never work out well for you. So, if you must have some passion for the niche, but don’t forget the search volume. If your primary passion is very rare on Google, then you should consider the second passion.
Another important consideration is how much effort you want to put into your niche. If you’re not passionate about your niche, you won’t stick with it long enough to make money. Building affiliate sites takes time and consistency for them to generate profit and flourish.
The final factor to consider is how much competition you face in your chosen niche. If there isn’t too much competition, you could potentially build a site that makes decent profits without too much difficulty. On the other hand, if you pick a highly competitive niche, you’ll likely have to spend a lot of time promoting your site and growing traffic.
Low Competition
If you’re starting out with a low budget and limited resources, you might want to consider targeting a niche where there are fewer competitors. This way, you’ll have a better chance of making money.
Finding a low-competitive niche is not an easy thing to do. That’s why you have to research a lot. But NEVER start a niche site without doing proper research. Your niche is the heart of your affiliate marketing. So, if you need to invest one or two months in finding niches for affiliate marketing, if required, hire an expert for niche research for affiliate marketing.
Some Mistakes in Niche Affiliate Marketing
Mistakes in niche affiliate marketing can be very costly. Remember, people who don’t have a large investment come into this business. And when you have a small investment, you have to spend every penny carefully.
Besides, money is not the only investment there. You need to spend lots of time reading your content, competitors’ content, keyword research, and outcomes of your affiliate marketing. Some silly mistakes can make all this in vain.
Targeting “Your Money or Your Life” (YMYL) Niche?”
Google places additional scrutiny on certain types of queries that are deemed to be important to society. Some certain words can impact the future life of a person’s health or financial life.
These types of searches tend to be highly competitive. For example, a keyword such as “health insurance” might take months to rank without a strong domain authority. Here is the list of Google’s “your money or your life” niche
- Financial information pages.
- Medical information pages.
- Legal information pages.
- News publications.
- Other sensitive topics such as – car safety information and child adoption.
For these types of information, google will not rank a website without high authority. So, please stay away from these types of niches.
Targetting Big Niche
New niche affiliate marketers should never target a larger niche unless they have a huge amount of investment. Even it will take a huge time and effort with a huge investment if you target a larger niche. There are many reasons why you should not target a larger niche.
First, This is because there are a greater number of competing affiliate programs and products in a larger niche, making it harder for affiliates to find worthwhile promotional offers.
Second, generating traffic to your affiliate program in a larger niche may be more difficult. Because there will be more authority websites, it will be very hard for you to beat them for a new website.
And lastly, you will need to produce a huge amount of content. You will need multiple SEO experts, tons of writers, and editors, and all of these can go in vain. This will be very hard for you to get your investment back.
Instead, you can start with a small section of a niche(which we call a micro niche). After you cover everything and obtain good authority, you can target another product related to that niche. Thus you can increase your website.
The large websites with a broader niche that you see online started like this. Nobody starts with a huge niche because that is too risky and too difficult to rank.
Targetting wrong keywords
If you’re like most people, you probably think of keyword research as a necessary evil that you put up with in order to get your affiliate marketing campaigns off the ground. But what you may not realize is that targeting the wrong keywords can actually be damaging to your bottom line.
Why targeting wrong keywords is bad for niche affiliate marketing
The first reason to avoid targeting the wrong keywords is that it wastes time and energy. This means that you’re not only wasting your time, but you’re also potentially losing traffic and potential sales.
Furthermore, your potential customers may not even be aware of your products if you’re targeting keywords that they’re not searching for. This could lead to a loss of customers and revenue since they won’t be able to find your products when they’re looking for them.
Depending on keywords tools only is not a very good thing to do. You should also check the google trends, the sentence finishing options provided by google, and related search options when you type any keyword on google. These are the things people are looking for.
So, don’t target keywords with high or even “possible” categories because there are many articles on this topic. So, you can not de-rank them with your new blogs.
In the long run, targeting the wrong keywords can actually have a negative impact on your business. So if you’re struggling to get your affiliate marketing campaigns off the ground, it may be a good idea to start by targeting the right keywords and focusing on improving your marketing strategies overall.
Writing more Money Content than informative content
This is another mistake many new affiliate marketers make. Remember, people will only buy products from you when you can earn their faith. If you can not earn their faith, they will not buy the products you recommend.
So, how to earn faith? The easiest way is to by solving their problems. Write “How to Guides” and answer other problems they are facing. Of course, the problem should be related to your niche.
For example, you have a website where you write reviews on sunglasses. So, you should write informative articles on how to clean sunglasses, how to store sunglasses, how to fix broken sunglasses, etc.
The standard ratio of review content and informative content should be 70:30.
Picking a wrong hosting solution
When it comes to affiliate marketing, one of the most important aspects that you need to consider is where your website will be hosted. Affiliate marketing can be time-consuming and frustrating if your website is not hosted properly.
Bad hosting can affect the traffic and security of your website. In the worst-case scenario, your website can be hacked. So, always pick a reputed company and buy hosting with good resources to handle your website and incoming traffics.
A website with a bad user experience
User experience is a very important SEO factor. For example, if your website won’t load in under 1 second, that will be considered a bad user experience. Only hosting and a good theme (considering you are using WordPress) are not sufficient for fast loading. We will recommend the WpRocket plugin, and it magically improves your website’s speed. And for theme selection, you can read our blog on how to choose a theme.
A few tips for optimizing a niche website
If you are a complete beginner, you should follow the below instructions:
Greater Depth
Google will only rank your website higher when you cover a topic deeply. Writing some about this topic and some about that topic is never a good idea. Google will also become confused.
So, after picking your niche, write about a single topic and go as deep as you can. Thus you will be able to establish yourself as an expert on that topic. And if you can do so, both Google and readers will put trust in you.
Content for readers, not for search engine
Currently, Google is facing huge trouble with its advertising policies. Because people are using AI tools to write content, using different SEO tactics to optimize, and many times people are not getting satisfaction with the search results. That’s why Google published a huge update in September 2022 for content updates.
Google specified that they would only rank those articles written for humans, not search engines. Therefore, you should avoid keyword stuffing and any other black hat SEO tactics because Google will find out that, and eventually, you will be penalized.
So, following the white Hat SEO tactics is safe and writing for humans first.
Engagement with readers
Engagement improves your credibility as a writer. It’s always good to have an engagement with your readers. You can do that in the comment section of your blogs. Also, use your social media pages to interact with your readers.
10 Top Niches for affiliate marketing 2022
Now that you know a lot about niche affiliate marketing, it’s time to do niche research for affiliate marketing. We are putting some niches that have very good prospects in 2022. You can pick any micro niche within these niches.
1. Wealth Building – Most profitable because people want money
Everybody wants to be rich. But not everybody knows how to build wealth. Some people want to make money fast, and others want to invest their money wisely. There are many ways to achieve both goals.
However, some methods require a lot of effort, while others are easy to use and yield great returns. So let’s take a look at what makes up the best investment niches and why they’re among the most profitable ones.
2. The technologies – A niche with the broadest range of product options.
If you are looking for a niche with plenty of room to grow, look no further than technology. There are literally millions of different types of technologies out there, ranging from computers and smartphones to home appliances and even cars.
And it doesn’t stop there; hundreds of thousands of applications, games, and even virtual reality headsets. In fact, according to Statista, there are over 2.4 billion people around the world using some form of internet access. That’s a lot of potential customers, and it’s easy to see why technology makes such a great affiliate marketer.
Though the tech market is full of products, the competition is also high. So, pick your product wisely and use social media and YouTube channels to promote your niche website.
3. Health and Fitness – A niche with many readers.
People just don’t have wealth. They want sound health too. With more awareness of health issues – including COVID-19 – which even doubled during the coronavirus pandemic, people take action and buy expensive healthy products.
Personal care, nutrition, preventive medicine, alternative medicine, anti-aging, fitness, and mental health are some of the sub-niches that could interest you.
4. Beauty and Fashion – A niche that can make you rich in a short time
People are always looking for something new to wear or to keep their skin looking healthy and radiant when it comes to fashion and beauty. However, with so many different brands and products out there, it can be hard to know which ones are worth your time and money.
But you can pass that hurdle with some product research and reading some articles from top websites as this is a huge niche, so you should pick a sub-topic in this niche. Pinterest is a great place to promote these types of blogs.
5. Life Style – A niche for Readers
Are you a reader and want to explore new things? Then this niche is the best fit for you. Lifestyle is a massive niche that covers numerous sub-niches such as Education, Self-development, and Productivity. There are many evergreen and seasonal niches within this broad category, such as Marriage, Pregnancy, Digital nomad, Van life, Tiny homes, Eco-friendly products, Sustainability, etc.
For example, there has never been a greater demand for online education. People are now looking for educational resources during this unprecedented situation. Online learning platforms are being flooded with requests for free classes and tutorials.
The online education market is expected to grow to $53.13 billion worldwide by 2027.
6. Hobey – A niche with unlimited possibilities
If you’re looking for something different, plenty of niches out there are just waiting for you to take over. You don’t even have to do much research because we’ve done most of the work for you. We’ve compiled some of our favorite niches into one list that includes everything from hobbies to crafts to pets to food to home improvement projects.
You’ll find hundreds of topics to cover, each with tons of potential income streams. And while many of these niches might seem like they require lots of money upfront, most of them actually involve very little investment. In fact, most of these niches start paying off almost immediately.
So what are you waiting for? Get started today!
7. Pet Care – A huge market is waiting for you
Pet lovers can earn extra income from selling their knowledge and expertise about their favorite animals. They can write articles, give advice, teach others how to care for their pets, and even sell their own products.
You could start a blog where you talk about topics related to caring for pets. Or, you could use social media platforms such as Facebook, Instagram, Twitter, and Pinterest to reach out to people interested in learning more about caring for their pets.
You can also partner with local businesses selling pet supplies or services. Then, you can promote those companies on your own website and social channels.
8. Travel – Rich People spend more
The travel market size is estimated at around $7 trillion. This is a huge opportunity for affiliates and advertisers alike. The rise of online travel agencies like the travel niche offers a lot of opportunities for affiliate marketers.
The industry bounced back and is expected to recover in the next few years. This means there is still room for growth, especially for luxury and economy segments where affiliate marketing is a viable option.
9. Security & Survival – A niche needs with high promise for experts
Homeowners always cared about home safety, but now, more people are becoming aware of the increased crime rates and are investing in more advanced technology.
This has increased the demand for home security cameras, alarms, and apps that allow you to monitor your house remotely. And until 2020 rolled around, everyone suddenly understood the importance of having extra food and water stored in case something happened.
And it’s an exciting niche because you could market anything from hunting equipment to a prepper backpack.
10. Sports – Sports Lovers can earn a huge money
The sports niche has a huge market, but this niche needs a passion for sports. Sports has a huge market. But before selecting a sport, you must choose the market carefully.
Sports like football have a huge market, but it will be tough for any new affiliate marketers to enter this market because of high competition. Another thing is the resources. Not all sports need lots of resources. So, pick a sport where players need many items to play the game, such as baseball, golf, etc.
Conclusion
We hope this article on “how to choose niche for affiliate website” was helpful to you. If you want to create an affiliate website for a niche, you’ll need to do some research to find a topic that interests you and has the potential to earn money. With proper research and SEO-optimized content, you can earn a decent amount. You can always send us a message if you need professional assistance. We will love to help you.
