Did you know that a copywriter’s salary in the United States for a reputable organization is more than $100000 per year?
Surprising right? It’s true because copywriting has potential. Copywriting is a crucial task required in any company to increase its sales. Copywriting profession has a high-growth career with good pay.
So If you want to know what is copywriting and want to become a copywriter, You are in the perfect place. A few minutes of reading this whole article will craft your career in copywriting. So what to wait for? Let’s start immediately.
What is Copywriting?
| Copywriting is the popular way of marketing and the art of organizing your words to persuade people to take action. |
The organization or the company will provide the necessary material, details, videos, and information regarding the product or services. Copywriting includes writing and developing the content in an organized way.
The name is copywriting because it includes rewriting the material’s polished content by keeping the target audience in mind.
For example, you have written a book and published it. For more reach, you have paid for an advertisement in a newspaper—also an online ad on social media platforms.
You will find your advertising with your book picture, headline, price, and work description. The same goes well in the online ad too. So here is the description of your book; the heading and prices come under copywriting.
Types of Copywriters in Copywriting
There are three types of copywriting
Business copywriters
The copywriter here writes for themselves. They write for their own company, products, and their services. They correspond to promote their products and revenue generation. They know everything about their company and sell their products in writing.
For example, A person who is a co-founder or employer in any organization and also contributes articles to their site and maintains social media marketing and copywriting.
Agency copywriter
The agency copywriters are those who submit their profiles to some agencies to find a business company or projects. Generally, agencies do have projects from various companies and copywriters apply to work in that role.
Agent copywriters took up projects that work on a project basis. A clear example of agencies is us, We have finished many successful projects from reputed organizations. We have clients worldwide and generally receive applications for copywriters or content writers, etc.
Freelance copywriter
Just like other freelancing, copywriting is here and is bounded to projects. Freelance copywriters will apply for a project and work till the project duration and work. Once it’s completed, by taking the reviews, they move to new projects.
Types of Copywriting
There are five main types of copywriting. Let’s have a look at them.
Email Copywriting
Email is the traditional and one of the most effective ways of marketing. Email campaigns can identify potential clients. Email copywriting means automatic email writing before being sent to everyone at a scheduled time.
Website Copywriting
Many companies maintain a blog to give a view about the product, solve queries about the product, and provide other information on a product. It also includes writing on some concepts related to it.
Examples of website copywriting are about us pages, product selling pages, home pages, short product descriptions on the site, etc.
`
There are two types of landing page copywriting. One is short landing page copywriting, and another is a long one.
Landing page copywriting.
A short landing page includes writing a tagline, an attractive heading, a short description, and a section for details collection. With this short landing page, you need to drag clients for webinars or pdf of products or updates, etc.
A clear example of short landing page copywriting is Email marketing.
Long landing page copywriting is about completely writing a full-length product description about the product or service. A good example of long long landing page copywriting is a home page, about page, etc of a company website.
Both short and long landing pages are crucial in boosting sales and gives a clear understanding to the customers.
Ad copywriting
You can find many ads on Facebook, Instagram, Linkedin, Quora, and other social media sites. To attract customers, ad copywriting is about writing descriptions, catchy headlines, taglines, etc.
The ads are not constant anywhere. It will keep on changing after a certain period. So the ad copywriters update the content with new ideas. They keep on updating the content and experimenting.
Direct response copywriting
The name itself suggests that direct response copywriting is for the right immediate action. It is also an advertisement copywriting but with a specific period limit of purchase.
It expects the audience then take immediate action to purchase the product or to look at the details.
These are the 5 types of copywriting. Other copywriting like SEO copywriting, technical copywriting and video copywriting, etc are the subdomains of these copywriting types.
Physical copywriting
Do you feel anywhere that physical copywriting is almost near extinction? Not at all. Have you observed how many ads display in the newspapers?
And if you make any research, the ad displayers will receive lots of calls from people across different regions. It’s a successful sales conversion for many people. Brochures, posters, product descriptions on papers, etc come under physical copywriting.
These are the six main types of copywriting.
Some Copywriting Examples
Here are some copywriting examples from popular sites. You can find good inspiration from them.
Nursery Live
It is a site that sells small plants and hybrid plants etc. The following is an example of advertisement copywriting.
Groww
Groww is a mutual funds app followed by lakhs of people. The terminologies and processes in mutual funds and markets are unfamiliar to many people. So Groww maintains a blog of processes maintained by excellent copywriters.
The following is an example of website copywriting.
Bookhub
Bookhub is a place for books on every topic and category for enthusiastic readers. The following is an example of ad copywriting.
Grammarly
It is the most popular software to rectify mistakes in writing. Here is an example of email copywriting.
Tech
Hitech is a popular site for deals. Here is an example of direct-response copywriting.
What Does a copywriter Job Include?
- A copywriter must write simple, effective, and attractive content about their service and products. The most crucial part of a copywriter is to emotionally attach the customers.
- Copywriters understand what’s the psychology of the people about a product. And they try to understand where to focus and hit on to attach emotionally and let the people purchase the product.
- A clear example is soft drinks. No one exactly knows what are the benefits of drinking them exactly, But most people prefer soft drinks to healthy natural drinks. The reason is people get attached to its taglines and the hype created.
- A copywriter must also write attractive captions, taglines, and engaging content on social media platforms like Linkedin, Medium, Instagram, Youtube, etc., to drag clients from them.
- A copywriter needs to understand branding, online sales, and promotions. A copywriter needs to come up with attractive ways to promote content.
- A copywriter needs to provide content within the stipulated period.
- A copywriter adjusts the writing style according to the target clients or customers. They match up with companies’ products and services.
- A copywriter takes the challenge of developing and creating innovative thoughts in producing content for more reach.
Copywriting Jobs Procedure
There are mainly three steps in copywriting jobs
Research
The first step is research in copywriting. Research is the most crucial element in copywriting.
“ Quality of your copywriting content is directly proportional to the quality and amount of research.”
What you need to do in the research
- Know what the company does and about the product or service in detail.
- Know about customer surveys, which include information on potential clients, regular clients, needs and requirements of clients, and ways to draw their attention.
- Prominent advertisements on the same content.
- Looking at the competitor’s place, strategies, advertising content, methods, etc.
- You can also research by reviewing books on the same content and referring to some videos.
Strategies
Your creativity and analysis will give you the best strategies. From the research, you will gain lots of information. To write it for promotions, you must develop different strategies and unique ideas.
What you need to do in strategy planning
- Finding out how you can think creatively in writing content.
- Planning how can write the content most productively.
- Identifying which strategy will grab the audience’s attention the most.
Brainstorming for writing
Copywriting requires an intense level of creativity and a clear mind. Brainstorming is necessary to write a catchy headline, write an evergreen slogan for the company, write clear short descriptions, etc.
What you need to do in brainstorming for writing:
- Mark your goals and requirements
- Keep all the creative ideas and thoughts in front of you
- A piece of clear knowledge and view on where to start and where to end, what to write, and what to omit.
- Keep a note of the purposes.
- Experiment with different ideas and finalize the best ones.
Writing content
Now, you should start writing content. It has to be simple. It can’t be complex. Because everyone should understand the writing, then only they purchase the product. In the same way, it should not be boring, too.
You should attract clients with your writing and bring them to buy the product.
Points to note down to write better
- Attention dragging headlines.
- Simple writing
- Creative writing
- Matching high-quality images
- Using questions or quotations
- Connecting people
- Gentle tone
- Using facts and real examples.
Editing and Review
Edit your own work first. Probably no one can bring the best version in the first attempt at copywriting even though they have experience. To edit and write again. Try to produce the best version of your writing.
Unlike taking feedback in content writing, you need to take reviews from many people in copywriting. Before submitting your work, ask your friends or guides for review and ask for suggestions.
Publish
After making the necessary changes and adding suggestions from others, publish your work.
5 Copywriting Tips for Beginners
Here are the top 5 tips for beginners to succeed in copywriting.
Write with passion.
If you write by forcing yourself and enter here without any love for interest and passion, you can’t use your creativity and skills to your maximum extent. You wouldn’t try to bring back the best version.
But if you like copywriting and want to get potential clients to your work, you would write better. You would keep on trying to bring the best version to attract clients.
Writing without any love for it and writing just to gain money will fetch you just one or two projects. But they can’t make you successful in the long run.
Follow the 80 – 20 rule.
Do you like algebra in mathematics? Do you like its manipulation of jumbling x here and there? And Have you remembered how you learned it?
Let me tell you about my experience. In the beginning days, I read some formulas, theories, and identities and then solved questions. But I could able to do only template-based questions. I could not be able to do anything other than them.
Then I read again and started solving, again, no use. I did this multiple times and was devastated to see the same results. That day I went back home and took the first formula first and understood how that has formed.
Then took the second one and understood how it formed. I learned all identities in the same manner. Then started solving basic template questions, then moved to the medium and most challenging levels. But this time, I solved the most complicated questions too.
The thing lay in “ First know the rules of the game well and then master it “
Research 80 percent of the time and write 20 percent of the time. You can write much better by knowing things well.
Master short forms first.
Jumping straight to the long forms and product descriptions will not suit you. Step by step is the process to the path to success anywhere.
Write short forms first and start learning. Understand how you can write better. Master writing short forms and then entering into the long forms.
Keeping it simple
The more you keep it simple, the more you connect to your audience. You should write about being on their farm and suggesting an excellent product. If you write with technical and big words, it seems artificial, and you are forcing products on them to buy.
Write with a primary language as close to the audience as possible and write so creatively. Your headings, taglines, and descriptions should not be boring to people.
An eye on competitors’
You should develop your writing strategy. You should check how the top competitors have performed.
Don’t copy from that. But try to think how you can write better than them. The way how you can reach them.
5 Benefits of Copywriting Jobs
- Copywriting jobs are one of the highest-paying jobs in the writing sector.
- You will get a chance to be a part of fast-growing organizations and intellectual people.
- Copywriting jobs mainly include long-term projects and continuous work.
- Your work and performance will be monitored entirely and upgraded by someone who improves you daily.
- With the increase in sales and revenue, your salary will be increased.
Skills required to Start Copywriting
- Creativity
- Excellent writing skills
- Positive attitude to take criticism
- Patience in doing intensive research
- Innovative thinking
- Time management and keeping the deadline
- Attention driving
- Search Engine Optimisation
How to Become a Copywriter ( With No Experience )
Decide your specific niche.
While writing the cover letter and during the interviews for copywriting jobs, for the question “ where you are good at “, you should not say, “ I can write on anything, “ or tell the large concepts like health, technology, or education.
“ A jack of trades, master of none “.
You have to be so so specific about what you are good at. So decide so specific, like a minor part in a major junk.
For example, if you are interested in writing about health, you might be good at yoga or fitness equipment, or you are good at nutrition, healthy recipes, etc. The word health covers so many things. Decide that one particular thing on the whole.
Skill development
Understand A to Z on copywriting—complete courses on copywriting from Udemy, Coursera, etc. The job applicant is always new to you and unfamiliar to you. So your courses and certification will talk for you when you have no experience.
Creating a portfolio
Create the most attractive bio and present yourself at an extraordinary level.
“ If you can’t present yourself to be sold, you can’t become a successful copywriter”
So you need to include the best courses, certifications, and previous experiences in that field like health, science, technology, marketing, etc. Attach the best sample work of yours to draw attention.
You are a beginner, and you write your price as $20 per hour in the bid. The recruiter will not even read what you write in your cover letter. They will reject you straight away.
Payment
Even if you keep the base price too low, you may not receive projects.
So what you have to do is to concentrate on gaining projects first and forget about charges. Persuade the recruiter to recruit you for free and pay you only if they like your work. You need to convince them that you are not an expense. You are a pathway for their sales.
Show them your best performance in one or two tasks, then ask them for payment. As we need to sustain ourselves, we can’t keep on writing for free.
Learning by doing
You should learn consistently about how to write better and how to level up yourself. Make use of the initial chances to the extreme level and start working on yourself from day one.
Complete more courses and read more books on copywriting along with working. Create the best version to grab many more projects.
Where to Find Copywriting Jobs?
Many platforms offer copywriting jobs with decent pay and future scope. Here is the list of the top 3 platforms to find copywriting jobs.
Upwork
You can notice that there are 1768 copywriting jobs posted and active today. All the copywriting jobs listed in Upwork are almost longer in duration. They also will pay you a decent income.
You can find many job opportunities on Upwork because the jobs are at the individual and organizational levels. However, completing some projects will automatically fetch your new projects.
Linkedin is also an excellent source to get projects. Many of the LinkedIn people are from organizations and professionals. So you can find outstanding projects. Also, you can contact the recruiter directly.
Flexjobs
Top 5 copywriting courses That Make your Skills Perfect for the Job Market
Do you know that courses value a lot when applying for any job? Besides that, the system shape your knowledge and polish it to a greater extent. You can perform more than twice faster and better with completing courses.
Let me give you an example. Look at the picture below of YouTuber Alex Myatt.
You can observe that there is a massive change in income after learning copywriting fundamentals. Completing courses and understanding the concepts in deep has much impact.
So here are our suggested courses to finish to polish your knowledge
This popular course was created by Sean Kaye and finished by more than 411000 students and more than 6000 reviews. This course will provide information on copywriting from the beginning to the expert level.
You will also receive a certificate after successful completion.
This course was finished by more than 70000 students and 18k plus reviews. This course will teach you how to write compelling sales copy and grow your business. How to develop a career in copywriting, and many more.
The modern copywriting course has more than 40000 students with more than 4000 reviews and teaches copywriting tactics, effective copywriting, differences between b2c and b2b copywriting, etc.
You can learn from introduction to copywriting to creative techniques in copywriting. In the end, you will also find an assessment with a certification of completion. You will learn functions, benefits, concepts, and different forms of copywriting.
You will learn an introduction to content marketing, marketing strategies, content marketing ecosystem, and many more. Created by Sonia Simone in Coursera academy, the course is popular with around 4000 reviews and thousands of students.
Best Copywriting Services Sites That Convert Target People Into Real Customers
Agent Writing
The team of agent writers has an excellent set of writers with expertise in multiple areas like SEO writing, copywriting, content writing and affiliate writing, and many more. Agent writing writers have all been qualified experts for years.
Whether a small project or a big project, Agent writing delivers the best quality content in time. The writer’s motto is to drive and increase sales to at least ten times what you invested in our writing.
Benefits of working with Agentwriting for copywriting projects
- Well-developed team with high-level qualifications and experiences.
- Analyse the organization and product with tools and intense research and deliver content accordingly.
- In-time submissions and keeping deadlines.
- Wide range of services like copywriting, content writing, digital marketing content, technical writing, case studies writing, and many more.
The writers for hire
It is a popular site offering content writing on multiple topics and purposes. It offers services of copywriting, technical writing, digital marketing, marketing, publish relations, white label content, etc.
Content factory
It offers services on copywriting, content writing, website design, rebranding, google analytics, social media marketing, etc.
Express Writers
It offers a wide range of services like expert blogs, general blogs, specialty blogs, content strategies, content marketing, copywriting, etc.
Copify USA
It is one of the popular writing. It offers services on website content, blogging, article writing, email copywriting, and many more.
How much money do Copywriters Make?
Before knowing how much money copywriters make. Look at the picture below from glassdoor, where the details were updated in June.
You can notice that the salary of a copywriter in the Zulily organization is $82090 per year, which is more than $6000 per month. So copywriter job pays off well. Isn’t it inspiring to know more about what is copywriting?
But the Copywriter’s payment depends on certain factors like
- How much effort they are keeping in
- How long the project is for
- The organization they are writing for
- The niche they have chosen.
- The experience they had.
The minimum payment starts from $500 per month on average, and the maximum depends on your experience and work.
Content writing vs. Copywriting
You understood clearly what is copywriting and Content writing and copywriting are not the same. Though both include writing, the purpose and style will be different from each other. Here is the comparison table to notice the differences between them.
| Content writing | Copywriting | |
| Topic | Topics of content writing are not specific. They are related to the blog or website type, etc. Ex: A lifestyle blog writes about experiences and events of their life. | The topics of copywriting are so clear.Ex: Writing about the product description of a pen. |
| Audience | The target audience is everyone. Mostly the people who are interested in that topics. | The target audience is specific potential clients and other businesses. |
| The tone | depends on the type of website. It can be creative, informative, etc. | The tone of copywriting is gentle and regular, with innovative thinking. |
| The style | Writing style is both combination of friendly and professional. | The writing style is formal, technical, and target audience oriented. |
| The purpose | Purpose of content writing is mainly to increase traffic. | The purpose of copywriting is to increase the sales of the product. |
| Revenue | Payment of a content writer can be from affiliate marketing, advertisements, etc. | Copywriting payment will be dependent on the project, organization, and experience. |
FAQ
How to become a professional copywriter?
It takes a long time to become a professional copywriter. You can start your journey first by completing internships and start training.
Then work as a freelance copywriter. Freelance writing jobs are available on online platforms like Upwork, Fiverr, etc. Work on small projects on copywriting. Start looking for website copywriting for more growth and good feedback.
Once you finish this journey, then you can apply for more opportunities for long-term and high-level projects.
How long does it take to become a copywriter?
A professional copywriter takes at least two years to become.
However, understand what is copywriting clearly, then you can get a degree in copywriting or finish courses from beginner to advanced copywriting. Having certifications will act as a catalyst to get opportunities faster.
Is copywriting in demand?
Of course, it’s. According to the statistics, the revenue from digital ads is 60 percent and from television is 40 percent. The digital ads revenue is expected to grow much higher than the other sources of advertisements.
With this evergreen rise in digital ads revenue and importance, the scope and growth of copywriters are increasing, people are researching more about what is copywriting and how to be a professional copywriter.
There are numerous projects to work with for copywriters. Even freelance copywriting also fetch a decent income and promising projects.
Conclusion
This is the ultimate guide to what is copywriting. We help you understand what copywriting is, skills, tips to become a professional copywriter, course lists, procedures for copywriting, and much more.
These are the suggestions and guidance from our end. Copywriting has one of the highest-paid salaries in writing. You just need a helping hand to succeed in copywriting. Contact us to sculpt your journey as a copywriter.
