For any plant growth, you need to water the roots only. Whatever the strategies you are using, you must look at the basic things. So let’s see the content marketing tips from the roots and how to water that roots.
In this article, we are going to talk about the top 10 content marketing tips that are actually working. We are going to talk about everything in detail. In the end, you will feel confident and can easily understand the things to change in your blog.
We will start with why it’s important and will explore multiple things in detail. Let’s get started.
Why is Content Marketing So Important?
Some people say the 80-20 rule means 80 percent of work should be on content marketing and 20 percent on content making. Some say it is a 50- 50 rule and for some, it’s 40-60, and many more.
So it all depends on the perspective of the people about how much percentage you should give to content writing and content marketing. Leaving that apart the cream we can consider is that there is a huge importance to content marketing along with content making.
This time no assignment for you, just will explain a little. Whenever I go shopping, of course being a girl I love it a lot, wait a minute, don’t worry I won’t take a lot of time like the whole day. So where are we?
Yes, whenever I go shopping, I would pick up a few things and the immediate thing that I would do is to look for the brand name. When I find a better brand that I know and am familiar with, I will pick it up.
It’s a similar story just like you. We all are habituated to picking up the most popular things and brands. Marketing has that power and that’s developing a huge interest and looking for different methods.
Coming to content marketing in blogging, forget about the rule, it’s equally important as content. You need to make sure it has to reach numerous people. You need to work on certain things for a better reach.
To make every article of you successful, it has to reach more people first. For that you definitely need content marketing tips, not just to reach many but also to amaze with the extra results that it will give you.
Top 10 Working Content Marketing Tips
So now here are some tips that we are providing you to let your content reach many people.
Tip 01: Improvise Quality
There is no substitute for this. Wait, you are thinking that I said I will be talking about tips and now I am talking about the same old thing? Aren’t you? But let me tell you something, this is the most important factor.
Fig 1 – Quality Writing vs Quantity Writing
As I discussed, quality writing means it includes both SEO as well as the creative expression of content. So make sure your blog should possess good quality in terms of writing. Try to express it as creative and unique as possible.
Let me tell you a secret here, when you include SEO to the best level as you can at least to the point of medium level, half the battle is won. It’s true. Most of the reach depends on the SEO level and the success of it and more circulation depends on your content.
Without quality writing, it won’t be fruitful even if you spend a lot on marketing the content. So focus more on it.
When you are writing a post, you need to plan there how differently, organized, and how you can present it better than the competitors by including graphs, videos, pictures, and different formats.
Tip 02: Understand Your Audience Pitch exactly
When you don’t understand who your main audience is and for whom you are waiting, no content marketing tips can help you. The main thing is to know exactly who your main audience is.
That can help you in both ways first in planning your content as you can plan for which strategy and method work for your audience. Second is content marketing like how you need to promote and where you need to.
Fig 2 – Content Marketing Plan Tip
You should not target a larger diversified set of audiences. Find out who your audience is exactly. Whatever the thing it’s, when it’s more specific, the results also can be more specific.
For example, you are writing about any sport like baseball, so your main audience will be people who love that sport. Now you have to write your taglines for content marketing by keeping them in mind.
You can’t club all the sports lovers into one and marketize. Also, you can’t target each and every one and marketize. You need to target only certain people and need to write according to the way they can connect with you well.
There is a well known speech about setting a target audience that is ‘ If you are targeting all, you are targeting none actually. ‘’
Only big companies like Amazon, Alibaba, or Google can target all audiences as they can provide service on a large scale.
Tip 03: Problem-Solving Nature
The first important thing that I do suggest for every writer and give feedback to every beginner is that forget SEO, forget grammar, and tones, forget everything for a while, the most important thing is problem-solving.
You have to write everything with a problem-solving nature. People will read and follow you back when you write the exact solution even if your language is broken and SEO is basic.
Problem-solving nature only can make you cut through the competition and move ahead. Also, there is a direct relationship between this to content marketing. I will tell you how.
When you write with problem-solving nature, you can automatically find people suggesting your content to others ( words of mouth marketing). There is no better content marketing than this. To make them satisfied, you have to develop content precisely and with maximum accuracy.
Tip 04: Better Usage of Social Media
Better usage doesn’t mean posting everything regarding your blog. It doesn’t mean you have to keep waking up people with your links and posts. It’s not more usage of social media, it’s about better usage of social media. There is a lot of difference.
Better usage means better understanding and the most effective ways to use social media. Now we will talk about how to use it better.
Fig 3 – Better Usage of Social Media Content Marketing Tip
For example, you are writing about finance, wait are you feeling like who will write and read finance..? You are wrong in this because this is also one of the popular types of blogs that are growing further every day and people are showing a lot of interest in it.
So where are we.?? If you are running a blog on finance, you can take the help of LinkedIn where you can find numerous people who are interested in it. If you are writing about travel blogging, you should make use of Instagram.
I actually don’t go on trips. I rarely visit any. It’s not about not to touch other social media, it’s you have to focus more on where your target audience is engaging a lot.
The second important thing is you must write catchy headlines and drag messages. For that you need to understand what’s copywriting, that can help you more in creating such.
Make use of every popular platform to share and highlight your content. You can even gather and establish a large community with them.
Tip 05: SEO
There are no words to describe this importance. Along with the best writing, the thing which is definitely a lot important to reach thousands of people through SEO. Developing your SEO skills, knowledge and application is a direct part of content marketing.
If you are a complete beginner to SEO and have no knowledge of it. I highly recommend you start learning A to Z on SEO first immediately. Even if you know basic, making it to medium and master levels can help you a lot.
Even if you promote a lot about your articles, it will reach some people. But with perfect improvisation of SEO, you can reach thousands of people.
We all are aware that SEO is ocean-like content writing to learn, So here I am listing some basic ten points for SEO-friendly content.
- Pick the right keyword – It all starts from keyword selection, so pick the right keyword that has lesser competition whatever the topic it’s to ensure a good reach.
- Include the keyword wherever it’s required like in meta, introduction, conclusion, headings, and a couple of other times in the article.
- Create high-quality images and write the description by trying to include the main keyword.
- Also, compress the images to lesser storage. Never copy images from the internet and paste the same. Edit them using tools like Canva and then publish.
- Be aware of the font sizes in the content and make sure they are in alignment.
- Keep some faqs at the end of your article. You can take the faqs directly from Google Suggestions.
- Always give at least 3 internal links and 3 external links. This is extremely important to follow.
- Write the meta much better that’s attractive and also by including the main keyword.
- Power words should be used before the title or be included in the title.
- Try to follow the word count limitations for the meta, intro, and conclusion. Try to write inside that range.
Tip: It’s always a better choice to complete a course in SEO if you are thinking of a blogging journey and want to survive better with profits here.
Tip 06: Rethink strategies
When you think about strategies, they are related to both your content as well as marketing. Let’s talk about the content first.
Have you ever noticed that every writer has a unique style of presenting content? Every writer has their own plan and organization of things in an article. You would also have a certain style.
So if your audience is not getting interested in your content. You should not doubt your writing style first. You have to notice how you are organizing content and your strategy for the content explanation.
Here are some tips that you can follow to organize better and develop a better strategy
- Make use of the images
- Don’t feed a large set of data, instead make use of the pie charts, bar graphs, etc so that the readers can understand better, develop interest and even get analysis too.
- Write into small chunks of paragraphs. This is one of the terrible mistakes generally people commit. You have to divide your heavy paragraphs into small ones with around 3 lines.
- Give the links to Youtube also for better attraction.
- Segregate your content. Though you are writing an article, you have to segregate it into different parts and express each differently, like some into points and some into paras and some using pictures, etc.
These are the five basic tips that we can give you for your content.
Next, talking about the strategy of content marketing. After writing an article, we will have our own ways of marketing some will write a post on LinkedIn, some will share through different social media, etc.
So if your strategies are not working for a long time, you need to rethink them. You can change and try different methods to gain more audience. You can call for a guest blogger, or start on different social media, etc.
Tip 07: Make Your Own Formula
This is something that I learned from Youtube. I might have already told you too about this one. When you want to excel better and faster, in the words of many people, you need to create your own formula.
Fig 4 – Make your own formula content marketing tip
Everyone is definitely interested in knowing something new along with the traditional thing. I won’t say to leave the basic traditional ones. You keep that but along with that, you should work on creating something new.
Always try to be in the reader’s perspective. Try to understand and think in a way that which problem solution can attract and satisfy the reader. Try to implement and provide something better and new.
Tip 08: Analyze Your Analytics
If you have to know how to do your content marketing and how your strategies are running, you have to understand your analytics better. There are different ways for that to start and understand analytics.
If you can invest, you can start working with tools like Semrush, Ahrefs, Ranktracker, SpyFu, etc. Even if you don’t want to invest in anything, you can work with google analytics also. That can also help you better.
Fig 5 – Google Analytics Analysis
You can understand your performance and how every article is performing. If you are using paid social media platforms to increase your reach, you can find the analytics bar to notice how many audiences you are gaining from it.
Whatever the platform it can be like Quora, Facebook, Instagram, etc, you can find the analytics tool to understand your traffic status. You need to change or plan accordingly based on the analytics.
Tip 09: Guest Appearance
Bringing a guest to blogging is one of the difficult tasks to do. When you can’t give anything back, it’s harder to get any writer. But the impact it can create is a lot.
This is a common marketing style in every business. If you notice, most of the YouTubers do the same thing to amplify their followers and subscribers.
In blogging too, when you can ask for guest blogging, you can automatically get a chance to gain their followers. It also gives you a chance to get more valued and expert feedback from them.
They can clearly tell you what areas you need to work on and you can work better.
Tip 10: Establish Emotion
Whether you are writing content or writing taglines to market your content, the thing you need to keep in your mind is to establish emotion. Let me elaborate on that to you.
With most websites, they will explain the content in the best way but forgets to establish the connection with the reader. The first important thing in marketing is to forget about your one reader and keep the old reader to visit back.
Make sure that you need to write in a conversational tone most of the time. If you feel that your content is totally strict and not good enough to share in a free tone, then you should work on better taglines at least.
You have to establish highly working emotional taglines to draw the audience’s attention. Make sure within a period, the readers should remember your name for your content.
FAQ
1. What are the different types of content marketing?
Content marketing can be done in different forms. So there are different categories inside it.
- Posts
- Memes
- Videos
- Podcasts
- Mails
- Newsletters
- Messages
- Social Media
- Online tools
2. What is the difference between social media marketing and content marketing?
Social media marketing is a category in content marketing. It is just a way used in content marketing.
In social media marketing, the content is promoted and circulated through different channels like Facebook, Instagram, Telegram, etc. So it’s a channel that’s part of content marketing.
To understand things better, here I am giving you a link, where you can find more: Social media marketing vs Content marketing.
Conclusion
So, folks, this is all about content marketing tips. We have listed all the marketing tips with detailed information. Hope you received everything and understood the concepts well.
I hope now you can identify yourself where you are lacking and how you can fix it. You can also work on all these things and can improvise your blog to the premium level. We answered possible queries too.
But if you still need any help in blogging, from giving you the right keyword to taking your blog to the next level, you can contact us anytime. Our expertised team is always ready to work on more challenges.
