Website copywriting is an easy, fun, growing, and wonderful career that gives long-term projects. You just need experience and interest to learn things with the utmost creativity and knowledge.
This guide will tell you what website copywriting is and the best website copywriting examples to inspire and learn from it. It will give you detailed information on web copywriting segments and many more. Let’s start.
What is Website Copywriting
Website copywriting is a kind of copywriting web pages that helps in conversions. Website copywriting aims to generate organic traffic, reach more people, improve business standing, and develop more leads.
Website copywriting has the main role in boosting businesses, sales, and marketing. It helps in developing your brand quickly. Also, website copywriting has many segments. It includes writing about
- home page
- Product page
- service page
- Contact page
- About page
These are the main parts of website copywriting. There are also many other pages, like pricing, comparison, etc.
Types of Website Copywriting
Here is a deep discussion of the five different types of website copywriting.
1. Writing a Home Page.
Writing a home page is crucial in showing the potential and status of the business.
The home page discusses your business so effectively, depending on the copywriter.
People will have specific thoughts about your business, either positive or negative. But when they reach your site, the home page can change everything into a positive if it’s too good.
Copywriting of a home page has the power to change people’s impressions. It gives some feeling like motivation and energy to join their hands in your business. It also provides trust, authority, and conversions.
Even if the website copywriting can’t make conversion happen, it can at least help the people finding you know about you, knowing your businesses.
Here is an example of the Pearl Lemon Seo agency site’s home page. It tells you how simple, effective, and energetic the home page can be built.
2. Writing a Product Page.
If any business is selling products, a product page should be unique. It should be clear enough and detailed about your product. The language and expression should be clear enough and understandable to everyone.
You should attract the audience so well. The moment people reach your product page, they are interested in that product. Of course, it depends on the reviews, too, but your copywriting motivates about to purchase.
Here is an example of a product page from boAt Airdopes.
3. Writing a Service Page.
A service page is also similar to a product page. Here you need to explain.
- About the service, how it’s used, and related
- How can it transform you or help you in a better way?
Here is a picture from IGNITE visibility. This is an excellent website copywriting example of a service page. Observing the text gives you information on what you can do, how it helps your business, and how it can benefit you more.
4. Writing a Contact Page.
A contact page is essential to reach you for collaborations, sponsorships, queries, etc. Maintaining a contact page can help you develop your site and expand your business.
The contact page needs to have a clear-cut call to action. Give them a summary of what you can offer depending on your business. Then provide the forms or emails to contact you. You can also include some FAQs on the contact page if you don’t want to keep an FAQ page separately.
Here is an example from Thrive’s digital marketing agency’s contact us page.
5. Writing About page
There is only a transfer or purchase to reach the about page for small to medium-scale businesses. If there is no about page, everyone will doubt the company if that’s fake.
The about page is a mandatory element to keep. Also, the about need to be highly professional, reliable, attractive, and trustworthy. About page gives confidence in taking action. This kind of page also gives inspiration to visitors who would like to start a similar site.
An example is from one of the top travel blogging websites, The Blonde Abroad.
Talking about blogs, if you have recently started a blog and looking to know how to write a blog post or improve, here is a guide on How to improve your blog.
Why is Website Copywriting Important for Your Business?
Website copywriting is crucial because the clients for the businesses purchase products or services or make an appointment on the website. Visitors read whatever they’re on the website before taking any action.
Website copywriting gives a glance and tells about the potential of the business. A high-quality website copywriting talks about you and your business growth positively.
For example, there is a website for an appointment with an ayurvedic doctor. The websites hold information and divisions.
- The home page gives the atmosphere of health and divisions with attractive and pushing copywriting descriptions.
- The about page briefly introduces the doctor and helps get to know more about the doctor.
- The service page gives an overview of the procedures and services that the doctor provides, their timings and prices, etc.
- The contact page enables visitors to ask queries of the doctor or maintenance team.
- They can maintain a page separately for different treatments and prices if there are any service comparisons.
Similarly, the copywriting style and content vary from one business to another, but the pages about the purpose will be the same.
Simply put, without website copywriting, the websites will be clueless and directionless to the visitors.
Some Website Copywriting Tips to Convert
Here are some excellent website copywriting tips that can help you in converting and learn better about copywriting
1. Using Psychology
It’s hard to motivate people many times. It’s also a challenging task to persuade people by explaining things. Many people, even if you keep explaining the most beautiful aspects of purchasing, would not be expected to respond.
In that case, you need to use the psychology of the people.
A small example is you are writing a copy for a website on a health drink. In the product description or headline, you write essential-provoking elements like boosting immunity, increasing energy, etc.
That may not boost the sales much, but if you write like it decreases bone deficiency, reduces aging, reduces this disease, or increases your sales. The reason behind it is that people focus an inch extra on negativity.
2. SEO
Search engine optimization is the heart of any kind of writing online. In this copywriting, sometimes people don’t give sufficient importance to SEO; thinking of SEO doesn’t play any role here.
But SEO is necessary for reaching many people, integrating things, and helping it rank better.
Organic traffic for any kind of website is possible only through SEO. By applying all the rules, don’t forget to maintain SEO too in website copywriting.
3. Talking About a What Problem It Solves
You must create enthusiasm, positivity, urgency, motivation, and many more. But before everything, you must let the people realize it’s necessary to purchase. Without that, people won’t bother even if it creates a significant impact.
The product’s purpose should be written to be better than the competitors. You need to write writing about its necessity to purchase. You need to note what are the problems the product is solving.
For example, suppose a pen if you are writing about a product. You need to talk about why you should use the pen. You should write like it’s for writing purposes and for extra marks etc. you should highlight its smoothness, ink or fastness, etc., to express its specialty more than competitors.
You should write like with this pen you would not have any hands pen as it comes with this or that etc.
4. Urgency Creating
Here are the logo and caption of Nike shoes. It’s trendy across the globe. The logo and caption are essential in driving sales. The word “ just do it” matches the content.
Similarly, the terms limited offers, offer ends, and sale starts create urgency among people. I have seen many friends wait until noon when the sale begins. The fact is thousands of people wait for it.
It creates urgency and an extra push to purchase the product.
5. Simple, Straightforward, and Natural
You’re writing for conversions and reaching more people. So you must maintain a simple structure. You should use simple vocabulary in the steps to look more professional.
The web copywriting should be as much as clear and detailed. In the same way, it has been natural enough. When copywriting exists naturally, it gives the audience the trust and confidence that it can solve real-time problems.
Maintain that naturalness, simplicity, clearness, and uniqueness in copywriting.
10 Best Website Copywriting Examples to Inspire You
Here is a collection of website copywriting examples that give a lot of information and motivation to learn from it.
1.Grammarly
Grammarly has the most straightforward and excellent homepage, so natural, clear, and straight to the point with a side view of how it performs.
2. Ninja Promo
Ninja promo has an excellent contact us page. The left side shows the summary of their work in simple, straightforward, and short points with a motive heading. The right side gives the submission form with basic required questions.
3. Minimalist
Minimalist is one of the top-rated businesses in beauty. Minimalist has excellent product writing pages. The product description is clear, short, and straight. It also provides an awesome high-quality picture.
4. Adobe
Adobe is famous worldwide for its services. It has the most incredible service page with a long list of services and detailed product information. The color combination of Adobe pages matches the content.
5. WordPress
WordPress has a beautiful pricing page. It gives an excellent page with comparisons of different categories. Visitors can easily confirm their plan within a few moments after checking these plan comparisons when they are clear about what they want.
6. Cadbury
Many times story pages are necessary on the website. Because they give the hint and logic that the site has established story back. Keeping a story page gives the visitors trust and reliability.
Cadbury has one of the excellent story pages with good pictures and explanations.
7. Clipchamp
Especially for technology companies and advanced tools, the software will provide large benefits. Those companies offer multiple advantages and services. Also, they can be understood easily and confuse people if they need to be explained better.
Here is an example from Clipchamp on the service page website copywriting example. You can notice every feature divided so neatly and explained in short, brief words.
8. Inspired budget
Here is an example on the about page of Inspired budget, which is a popular blog that makes money. This kind of about page establishes a connection with the visitors and also marks your presence in the world.
Talking about making money from blogs, here is a wonderful reference if you want to know how to make money blogging.
9. Lemonade
Finance is something that many people are scared of because they think they might lose their money. It is also challenging to explain the process in a trusted, clear, and perfect way to reach people.
Lemonade is an insurance site and a good example of copywriting. It has very simple, easily understandable copywriting.
10. Alludo
Alludo is a productivity software just like Microsoft office software. It gives the confidence to manage things easier, faster, and in a simpler way. Alludo has a clean feature page with wonderful copywriting with a flow map of drawing things one after other.
These are some ten best website copywriting examples that helped companies immensely.
FAQ
How much does a website copywriter earn?
It depends on several factors.
- Skill level of the copywriter
- Experience
- Portfolio of the copywriter
- Budget duration
- Complexity of project
- Scope of the project
But the general freelance copywriter earns between $50 to $100 per hour.
Can I copy content from other sites for my own website?
The straight answer for definitely a big no. It affects the site a lot. Because when you copy the content, even if you paraphrase your words, they can be caught easily.
The problem arises not only with bad ranking, affected SEO and website, but also it affects the company as a whole. So never copy the content from any other site in website copywriting. Instead, learn website copywriting better and learn copywriting hacks that convert.
What is the difference between website content writing and website copywriting?
Website content writing is writing blog posts or content that can help know the product better and more in-depth. It’s also on concepts that are related to the product.
Website copywriting is about writing descriptions or headings about a product. These two things are different from each other. Both relate to the product, but length, purposes, and tones differ.
Mostly website copywriting is about writing a few lines or sentences, but website content writing is about writing lengthy posts and detailed explanations about something related to a product.
Conclusion
This is the beginner’s guide with the best website copywriting examples. Hope you learned from the content and from the examples too. We started from scratch with what website copywriting is the best example and the possible queries with solutions.
But the honest fact is website copywriting is tricky and needs experience. We, the Agent writing team in this field for years, take small to high-level projects and finish website copywriting, whether it is about page or service page or anything, we finish with impressive work.
Give us a quick quote now to make your website remembered for years with our work.
