Are you struggling to boost your brand’s visibility and connect with your target audience? Consider influencer marketing as a solution. By leveraging the influence of social media personalities, you can reach potential customers.
So, how to find influencers to promote your brand or product? Fear not, this guide is here to help you out specifically for that reason.
In this article, I will share with you some tried and true tips and strategies that will help you locate influencers that align with your brand’s values and goals. So, buckle up, and let’s get started on the hunt for those influencers!
Who Are Influencers
Do you know who or what “influencers” are before learning how to find them? In the current digital era, social media platforms host individuals who have gained a substantial following due to their expertise, creativity, or personality.
Figure 2 – Who Are Influencers
These individuals, commonly known as influencers, could be anyone, ranging from celebrities and bloggers to ordinary people who have amassed a loyal fan base on social media.
Their followers admire them and are influenced by their opinions and recommendations, which could range from anything such as fashion and beauty to travel, food, fitness, and more.
By using their following, influencers could assist businesses in reaching their target audience and promoting their goods or services in a more authentic and engaging manner.
To put it differently, influencers are the modern-day version of word-of-mouth marketing, and collaborating with them could provide companies with an effective approach to increasing their brand’s visibility and connecting with their ideal consumers.
Note: It can be a bit challenging to find the right influencers when there are so many out there. However, do not worry, we have got you covered. Keep reading to learn some effective tips and strategies to find the perfect influencer for your brand.
Influencers Category
Figure 3 – Influencers Category
Hold your horses a little bit more. Before we get into the nitty-gritty of finding influencers, let’s talk about the different types of influencers out there. Trust me, this is critical to find the perfect match for your brand.
There are five major types of influencers –
- Nano Influencers
- Micro-Influencers
- Mid-Tier Influencers
- Macro Influencers
- Mega Influencers
Nano Influencers
Range of Followers: 1,000-10,000.
As an upstart enterprise grappling with scarce promotional means, you might take recourse to the services of nano influencers.
A recent survey reveals that, out of all influencer classes, the nano kind evinces the most robust engagement rate of 8.8 percent.
It is thus, highly probable, that by leveraging the potential of nano influencers, you shall be able to ensnare a substantially prodigious viewership.
Micro-Influencers
Range of Followers: 10,000 – 50,000
Like nano influencers, micro-influencers also have a small yet attentive number of followers. You may find many brands trying to get engaged with them with proper trust, do you know why?
Almost like the nano influencers, micro-influencers also have good trust with their followers. This helps the brands to showcase their products and services via influencers to gain more traffic.
So, you may try them out too for your business growth. But you may sometimes not find their content that well like what you will find from mega influencers.
Mid-Tier Influencers
Range of Followers: 50,000 – 100,000
Are you aware of influencers who have less than 100,000 followers? As the social media platform is getting heavier with people, you may find them a piece of a pebble against other celebrity influencers holding millions of followers.
Yes, they are known as mid-tier influencers. Their specialty is that they can keep their community always active as the people engaged with them are dedicated individuals.
With almost an average number of followers on social media platforms, they create a community. Mid-tier influencers are distinguished by having a more engaged and devoted following than their bigger competitors.
Tip: If you are an already existing brand, then I will suggest you go for these influencers. They are less expensive for brands to deal with. This makes them an appealing choice for businesses with limited marketing resources.
Macro Influencers
Range of Followers: 100,000 – 1,000,000 (1 Million)
Macro influencers are certain individuals who may belong to the millions club. You may also follow some of the influencers of this category. They are almost known as celebrities.
Macro influencers may come to your daily TV channels to showcase different types of things sometimes. They may sign up with more than one brand as they have quite a large number of followers.
So, I will not suggest you approach them if you are a startup company or do not want to waste money on marketing. They may be expensive for you.
Mega Influencers
Range of Followers: More than 1 Million.
When we talk about the creme de la creme of the influencer world, we’re referring to none other than the mega influencers. These are the titans of the industry who boast a truly colossal following numbering in the millions. Think Kardashian-Jenners, Ronaldo, or Beyonce-level fame.
It goes without saying that brands covet the attention and sway of mega influencers, given their vast reach and considerable pull. However, as their stardom and fame scale ever upwards, there may be a risk of diminishing returns, with their rates of engagement potentially tapering off.
That being said, the undeniable fact remains that a single endorsement from a mega influencer can carry significant weight and impact. This may propel a brand or product to dizzying heights of visibility and buzz.
You can also read How To Use Linkedin As A Business to grow your business and reach your goal.
How Does an Influencer Help You?
As a brand, you may consider an influencer for your brand promotion. But do you know what an influencer actually does? After knowing the values of an influencer, I am sure you will go all out to do influencer marketing.
Here are some of the major things an influencer does for your brand –
- Influencers are great marketers – Influencers can help you out by expanding your reach and audience by tapping into their own followers.
- Your credibility gets enhanced – With the help of these groups of individuals, you can grow your authorization in your industry or niche.
- People buy your products/services – An influencer has a lot of followers. If they promote your brand, followers may grow engagement with it. This will help your brand to gain a boost in sales and revenue.
How to Find Influencers for Your Brand Promotion
Are you sure about the influencer you have chosen for your brand promotion?
Figure 4 – How to Find Influencers for Your Brand Promotion
You may get a doubt like this when choosing an influencer for your brand marketing. But why get into doubt and stress yourself out when we have this amazing step-by-step guide to finding the perfect influencer for your brand marketing?
By following the below phases, you can easily find influencers that you will surely hire and benefit your brand.
Phase 1 – Make Sure of Your Campaign Objective and Goals
Merely relying on influencer marketing to promote your brand is insufficient. Will it generate enough audience engagement?
For instance, if you own a clothing brand and enlist a car influencer for promotion, will it suffice? Moreover, it is crucial to determine the desired outcomes of your campaign, whether it’s boosting sales, raising brand awareness, or cultivating relationships.
Hence, it is essential to clarify your campaign objectives and goals to assess potential growth at every stage.
Phase 2 – Prepare a Budget to Hire an Influencer
After you have identified your campaign objectives and goals, the next thing you need to do is prepare a budget for your campaign. How to do that?
We have already mentioned different types of influencers and how to work with the above. You may get some influencers who will give a shoutout to your brand by getting some products from you.
Low-tier influencers most of the time work for free so that they get slightly compensated while promoting your business. So, if you are a startup, I will suggest you go for nano / micro-influencers.
If you are an existing company and looking for an ideal influencer with brand promotion to a good number of people, you are actually engaging with high-level influencers. For that, you may need to buckle up a good budget.
Now, this is not the end of the matter. Are you okay with one influencer promoting your business to a certain locality? Or do you want to spread it nationwide? To do that, you may need more than one influencer. So, you need to make a budget considering all of them.
Phase 3 – Find Influencers Via Some Techniques
Figure 5 – Finding Influencers VIA Some Techniques
Now that you have a good budget to hire influencers for your brand promotion, let’s dive into the ways you can find influencers easily. Here are some of the easy ways to find influencers in your brand category –
- Using Hashtags – You may have used hashtags at least once in your whole life while posting anything on social media platforms, haven’t you? Influencers love to use hashtags to broaden the engagement of their posts and reach.
With the help of proper hashtags that go with your brand products, you can get your own niche influencers easily. Just search them on the search bar of the specific social media platform. - Researching Competitors – Your competitors may be using influencers to promote their brands. Now, researching your competitors can help you to learn more about the influencers of the same niche.
So, do good research on whom your competitors are targeting. - Searching Relevant Blogs/Websites – If you are not finding a suitable influencer for your brand in the social media platforms, then do not lose your will. There are many bloggers who have good audience engagement too.
You can approach them by searching your relevant field topic in different sectors like Google, YouTube, Bing, etc. - Attending Different Events – Every year, you will find some event occurring in a certain industry. You can check them out and find great influencers over there. The plus point of attending these events is that you can talk to them face-to-face and decide whom to choose.
Phase 4 – Check Your Brand Values Alignment with the Chosen Influencer
Do you know how essential an influencer can be when promoting your brand? If you do not check out whether the influencer is putting any significant impact on your brand, then you are not actually developing your business.
To check whether your brand values alignment is going equally or almost equal to the chosen influencer, you can check out their channels, visibility, and how active their audiences are.
Also, the type of content they are sharing is also crucial to understand. Let’s say you are a clothing brand, but the influencer you have chosen mostly creates auto-mobile content. This prejudice can create less traffic from the influencer.
Moreover, if the followers of that influencer are not that engaged, then picking him for growing your brand value can be a little bit risky. Active audiences will follow their influencer, but not inactive people. So, checking that is also a must.
Phase 5 – Check the Credibility of the Influencer for Your Maximizing ROI Assurity
Do you know how important an influencer’s credibility is in the industry? Because of the credible influencers, you can gain maximum ROI (Return On Investment). This will happen when the influencers make an engagement with their audiences for your brand.
Here are some tips on how you can easily check an influencer’s credibility and maximize your ROI –
- Check the chosen influencers’ past collaborations and results. This can give you a good understanding of what they can do for your brand.
- If the influencers have already worked with similar industries like yours, then you get a plus point. Check whether their partnerships were successful or not. It will give you an advanced boost to your brand marketing.
- Check out the reputation of the influencer. If the reputation is not good, it can put a bad impact on your brand too.
How to Find Influencers Using Tools Easily
Let’s say you are not getting influencers up to the mark or want to find influencers easily. But how to do that? The manual way is taking over a lot of time.
Simple, use different tools to find influencers. There are some awesome influencers-finding tools that can help you to find any influencers you want. Here are some honorable mentions for you –
- HypeAuditor – You can get an all-in-one solution in HypeAuditor. For influencer marketing, this is one of the most used tools. You can check influencer analytics, discover influencers, manage campaigns, do media plans, check trends & rankings, and many more.
- BuzzSumo – BuzzSumo is another great tool where you can get more than 600k influencers. With the help of BuzzSumo, you do not even have to analyze anything further. Check it out, you will not be disappointed.
- Klear – Another nerve-wracking tool if you are doing influencer marketing. This amazing tool can help you to do everything that you want to do with the influencers for your brand promotion.
Some examples can be like finding influencers, analyzing them, connecting with them, managing them, measuring the analytics, etc. - AspireIQ – Almost similar to other tools, AspireIQ is also your aspiring influencers’ marketing tool. What you can get from AspireIQ is getting positive influencers, scaling your business, creating content, getting results, and many more. For your brand growth, you must try it out.
Frequently Asked Questions
- How Do I Find Local Influencers for My Brand?
Finding local influencers can be easy. What you have to do is –
- You can search on social media platforms. There are tons of local influencers around your locality.
- If you want to dig deep and learn more about local influencers, go to different seminars or local events. You can meet and talk to them to learn more about what they do.
- Lastly, there are so many influencer marketing platforms to choose from. Go for any of them.
- How to Get Free Influencers?
One thing to remember is that you must trade something even if you are not paying your influencer for brand promotion.
Furthermore, only nano and micro-influencers will be interested in this bargain. You can collaborate on content or supply your company’s goods to the influencer for brand promotion.
Final Thoughts
Growing an influencer network is never easy. It takes time and a lot of dedication to market your brand via influencers. To make it a bit easy, I have given all the information above for you on how to find influencers for your brand promotion.
If you follow the steps properly, you do not have to rely on others to get good influencers. Also, you can go either way, choose influencers by default search, or check the tools.
