How about owning a blog today and start making money tomorrow? Wondering how? Yes, it’s possible by buying a blog.
Buying a blog gives you instant income generation, community, followers, and a well-developed site. But many people don’t know how to buy a blog? That’s why blog’s income decreases over time and buyers don’t get proper ROI.
If you are a little bit worried about buying a blog, you are in a good place.
This complete guide shows where to buy a blog and the steps to do carefully. What to wait for? Let’s start quickly.
5 Benefits of Buying a Blog and Making Money
Here are the top five benefits of buying a blog and making money from it.
1. Instant Revenue Generation
If you start a blog even on your favorite niche and work on it a lot, you can’t be sure how much it generates and when it starts making money.
But if you buy a blog, you can continue their work by purchasing an already-developed site and get back your investment within months.
The blog will make money even if you are not working. There are also vast chances of getting multiple times of revenue with your work.
2. Saving time
You might be interested in blogging but don’t have sufficient time to develop. If you start a blog and work, expecting results from it, sometimes it might take months and sometimes years.
Even in running and knowing how to improve your blog, you need to invest lots of time. You can’t be sure about the time and revenue. But if you are ready for investment and looking to buy a blog, you can save a lot of time.
You can actually continue taking their revenue for a few months without even working on it.
3. Avoiding beginner struggle
The journey in the initial days to take to the monetization stage is very hard. The initial struggle is tricky because there are many rules that you must know and heavy competition from other blogs.
You must cut through the competition and stand behind to take your blog to the revenue stage. You also need clarification about choosing a theme, hosting service, etc.
You can buy a new blog to avoid all those processes. Everything will be pre-established, and you just need to work on it.
4. Investment
Blogging has become a business long back. When you are looking for how to buy a blog, you are ready for an investment. You have entered into a business.
You are keeping a good investment by buying a well-developed, established blog and making good revenue. The probability of getting the investment back has more percent chances.
5. Usage of the developed community
Any good blog with more visitors comes with a solid developed community. You can increase them quickly to a more significant level than starting from the beginning.
You can use them to develop your brand, introduce your products and services, sell courses, etc. You can reach more people if you produce more quality work than before.
Where Can You Buy a Blog?
You need analysis to check whether the blog is good, but a reasonable budget is enough to buy a blog. Because you can find many platforms, here are the top 4 platforms where you can buy a blog.
Flippa.com
Flippa is one of the popular topmost sites where website buying and selling takes place. You can find many search options, like entering keywords, checking whether it’s revenue-generating, etc.
You can see the total number of visitors per month, quality of articles on the site, backlinks, monetization type, and net profit. You also can check the future improvement possibility of the blog.
You can also see whether the listed person is verified or not. You can bid on the price mentioned on the site.
You can buy and sell online business, digital services, blogs, e-commerce stores, affiliate sites, Saas businesses, apps and many more. The expert team members will check and verify stated operational and financial performance claimed by sellers.
Being established in 2009, they claim they have already sold 300K+ online businesses. If you are new in investment and don’t have expert analysis of skills to purchase online assets, you can buy from them. Because they have expert team members who will help you find the best one based on your skills and expertise.
Blogsforsale. Co
Blogsforsale is also a wonderful place to buy a blog or sell a site. You can use many listings and tools. You can find filters on the page like revenue range, site age, etc.
It is a new marketplace to find quality blogs. You can find established blogs for sale and start-up blogs for purchase. You can have a lot of options in selecting niches like health and finance, wellness, food, etc.
You can select sites earning $500 per month or more, sites under $1000, and sites more than $1000. You can also find many more filters and options.
Empire flippers
Empire flippers is also a popular site for selling high-priced blogs, and online businesses. You can check the prices, monthly revenue and net profit, monthly multiple, company created, etc.
You can filter based on the niche you are looking for and enter the range of amounts you want to buy. Also, you can select the type of monetization, etc.
Motioninvest
Motioninvest is another famous site for selling or buying websites. You can sort the blogs based on the time from oldest to newest and according to the price from lowest to highest.
You can find numerous niches like cameras, beauty, travel, business, books, food, finance, lifestyle blogs, etc. You can select among them. You can choose the listing type like marketplace listing, marketplace offers, etc.
You can also find different monetization methods and select the type in which you want to buy the blog. You can also find the range in which you want to buy the blog.
Small tip: We recommend you check all the platforms and options available. Do not stop with a single platform. Also, perform the analysis everywhere.
8 Simple Steps to Buying a Blog and Make Money
There are just seven simple steps that you must follow one after another in buying a blog.
1. Decide your investment.
The first thing you need to note down is your investment. You will find lots of offers and choices on many platforms. So it’s recommendable to decide your investment before. Otherwise, you will be confused about choosing.
- What’s the maximum amount you can go for?
- What is the range you are looking for?
- What profit are you expecting in the coming years?
2. Pick your niche.
You can imagine two situations when looking for how to buy a blog.
- Either you should be a writer who wants to contribute your writing, develop your blog, and make returns for your investment.
- You would hire someone for writing, which is a kind of investment from your end.
In both cases, the thing which is required is the knowledge and interest you do have in the blog.
So, understand the following questions.
- Where are you good at?
- What’s the niche you love?
- What’s the niche you have good knowledge of and are keen on?
Pro tip: If you receive a good deal of a different niche, don’t go for it if you don’t have sufficient interest in it. Because you need to get your return on investment and make more profits.
Talking about choosing a niche, here is a beautiful guide on How to choose a niche for an affiliate website. Check this out for a complete understanding.
3. Visit the platforms.
Once you understand how much you want to spend and how much maximum you can go for, also the niche you wish to, now start hunting.
Don’t stick to a single platform or source even though it’s excellent and reliable. You might find a suitable site within the same budget as your interested niche somewhere else.
So keep looking for more sources. Keep a book or write in the notebook of at least 10 to 15 sites and write down their platforms and budget. With more analysis, you need to bring them to the top five, the top three, and then to the top one.
4. Traffic analysis with months and visitors ratio
The crucial thing you need to do is traffic analysis. You can’t decide simply by looking at the overall statistics because they might vary from one month to one month and depends on several other factors.
After listing all the sites, perform the following steps.
- Note down the visitors and number of posts per month.
- Calculate the ratio of monthly visitors to several posts
- Also, calculate the same yearly visitors and number of posts
- Perform the same ratio of monthly visitors and days in the month
- Perform the same ratio for a year.
- Compare the posts from the top blogs you have chosen
- Reject all the top 3 blogs straightaway, which are in the lowest ratio among them. Because the lowest ratio indicates the SEO needs to be better, or even the writer might need to be better.
- Remove the sites from the list which doesn’t have good ratio numbers.
5. Monetization methods
There are lots of ways to monetize a blog. Affiliation, display ads, and sponsor posts are the most popular.
Look for the bloggers’ methods for monetization. If it’s from affiliate marketing, check what resources are it and all those background verifications.
- You need to understand and analyze their you can continue on the same or not.
- Question yourself if you can continue, how long does it work?
- What additional methods can you add to your work for more revenue generation?
- Are sources used previously in revenue generation reliable or trusted or not?
At least remove blogs that don’t satisfy these points from these pat. You must reach the top 5.
6. Content and site check
You must check the site and content they have written previously. Ask the following questions yourself and cross-check with the site and content.
For site check
- What is the platform they are using for?
- What is the hosting service?
- What is the theme they are using?
- Whether the store SEO friendly or not?
- What are the problems existing with the site?
Note: You can use tools like SEMrush and Ahref to perform these activities.
For content check
- Whether the content SEO friendly or not?
- Whether it good enough for the readers or not?
- Check the readability of content, the accuracy of content, and other visuals of the blog.
- How many followers are there on social media?
- What is the count of email subscribers to the site?
- How often are the posts there?
Check every point mentioned and bring the top 5 sites to the top 3.
7. Profit analysis
By this time, you will have the top 3 sites or the top 2 sites. You need to perform the profit analysis now.
Notice how much the blog is making now. Estimate how much it will make in the coming year for 12 months. Now notice with your work and frequent posting how much you can earn.
Note: You can trust the analysis of profit provided on the sites but make sure you do it on your own.
Pick that one site that is performing high-profit results in the analysis.
Important thing: Our motto is profit. But profit depends on many factors. Don’t proceed with profit analysis only. Check other factors too.
8. Arrange a Virtual Meeting.
Once done with the research and everything, arrange a virtual meeting. Discuss if there is any negotiation possible about the price. Refrain from accepting the same price mentioned. Try persuading for it.
Discuss the payment mode and date of transfer. Ask for the reports of google analytics and search console details. Discuss if you have doubts. Check dues.
Once you are okay with everything, you can go for the purchase.
Important note: Don’t pay before transferring all the details. Pay only after transfer.
These are the seven steps on how to buy a blog. Even if they are time taking and lengthy processes, pick the right blog for you. If you are investing means, you should receive at least thrice what you have invested.
8 Common Mistakes to Avoid in Buying a Blog
There are some common mistakes that people generally commit while buying a blog. Here is the list, take care of them and avoid them.
1. Not checking the seller’s profile.
We tend to check the site multiple times and perform profit analysis repeatedly. But we miss checking the seller’s profile thoroughly. We just read about the page only.
But don’t do that. Know about the seller completely. If the person is fake, you can’t help yourself after payment. So know the complete background of the seller is and the sites they worked etc.
2. Not maintaining friendly relationships with the seller
When buying a blog, people often close the deal with the price mentioned by bidding and short discussion. It’s not a profitable and good approach.
You need to maintain long conversations and discussions with the seller. This can help you in closing the deal in a better way and also helps in reducing the price.
3. Deciding quickly
This is a grave mistake that people commit. We close the deal as early as possible when there is a good offer or when we find an excellent blog at a low price before someone grabs that deal.
But this is entirely wrong. You should make decisions slowly. You need to take some time and perform the entire analysis multiple times. Then take the decision.
Hurriness tends to commit many mistakes and ultimately make you select the wrong blog and ruin your investment.
4. Performing profit analysis only.
We assume that if the blog maintains good profits, everything is good. But this is a wrong assumption.
You need to check everything from website checks to content checks, quality checks, plagiarism checks, etc. Don’t just perform profit analysis and purchase the site ever. Make sure you complete every check with care.
5. Trusting provided data
Any platform provides a detailed analysis of traffic, revenue, and SEO analysis of the listed blog. While looking to buy a blog, we sometimes tend to look at that data and believe it’s reliable and trustworthy.
But that’s not always the case. You need to perform your checks and analysis. For every analysis like revenue, you need a google AdSense report. For SEO checks and the site’s health, you can refer to the Semrush tool.
There is plenty of tools in Google for any check and analysis. So make sure you perform on your own. Don’t commit the mistake of trusting the seller and platform only.
6. More focus on the past rather than future
It’s equally important to focus on the future, similar to the past. You need to perform equal research and analysis about the future.
Focusing on the past and forgetting about the future will make you not understand better. You need to maintain a well-developed plan for the future.
7. Not having a centralized focus
Buying a blog means the intention you will have is definitely to get your investment back and to get profits from it within a short period. With this goal, it’s normal for some people to plan multiple items and not check the single solid base.
For example, a blog has multiple affiliate marketing services. But none of them is not reliable enough. There are only so many solid sources. In this case, you must avoid the purchase.
Try also focussing on a single niche, don’t target multiple niches.
These are the seven common mistakes people usually commit in buying a blog.
8. Not checking penalties
Google will impose penalties on blogs when they are any viruses, inappropriate redirections, creating duplicate content, showing content completely different than keywords, etc.
Many people proceed with the traffic and profit analysis. They usually need to check the google penalties. It is recommended to check the penalties imposed by Google.
One thing is they will impact the site’s ranking and levy on you if you purchase that blog. Try avoiding such blogs.
If you are looking to know what google penalties are and how they charge and related info, check out this article: What are google penalties and what do they mean?
FAQ
How to know if the blog is listed heavily?
The blog listed will often be more than the original price. But you should understand how much the blog is worth. To know it check the following points.
- Calculate their blog’s revenue through all types of revenue methods.
- Calculate how much revenue it will make in the coming year, even if you are not working.
- Estimate how much income you can generate through working on that site.
- With your estimation, you should get all your investment within two years.
- If it’s taking beyond two years, don’t purchase it.
When should you not buy a blog even though it is listed for a low price?
You must take care of some aspects before buying a blog. You might get the blog for a low price and sometimes at a high price. In all the cases, check for the following points.
- Don’t fall for the trap of affiliate marketing revenue. All affiliate marketing companies are not stable and reliable too. So verify the background of the affiliate marketing before purchasing the blog.
- Do not purchase it if it’s unreliable enough and you don’t think you can make money from it in the coming years.
- If the blog is not making revenue from Google Adsense, using some other source, check it properly whether it’s good or not. Again if you think it’s not good enough, don’t purchase it.
- When the listed person hesitates to provide analytics and revenue-generated information and proofs, don’t buy.
- Only purchase it if the listed person is willing to come for discussions. Buy a blog only when you discuss even minute things.
- If they are selling courses or products, make sure you check everything. If you are doubtful about anything, don’t hesitate to stop.
Remember, once you buy a blog means you need to work on it for years. It’s a long-term investment. So be careful in everything.
Conclusion
This is all about how to buy a blog. Follow the steps provided there and perform a good analysis. Don’t fall on the wrong site without following these steps.
I hope you now have a clear idea of how to buy a blog. We have included where to buy a blog, steps on how to buy a blog, and essential tips. We have also included the crucial questions and complete solutions.
Wishing you good luck with your purchase.
